Business Intelligence Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Intelligence - Essay ExampleHoward Dresner, a look into Fellow at Gartner Group in 1989, established the term Business Intelligence, to describe a set of concepts and methods to improve railway line decision-making by use fact-based support systems.In Business Intelligence The Savvy Managers Guide David Loshin describes the basic architectural components of a byplay intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining.David Loshin has draw Business Intelligence on the basis of entropy Models, Data Standards. He has also extensively appreciated the use of XML as a framework that is gaining in popularity for developing data standards. While XML is not used to prescribe a standard it is used to define standards for the exchange of information through conforming documents. Dat a judges in an XML document are surrounded by tags (labels), that identify where the data content begins and ends.To leverage business intelligence, business users need to understand the value of business intelligence and how it can help them. One of the more popular tables promoting BI to increase adoption. It was simple, soft selling - business intelligence is value added and not obviously essential to m both users. It requires a more proactive, promotional approach. Business intelligence also demands promotion because it is still relatively new as a technical innovation so few business users know all the myriad ways BI can be leveraged. To effectively promote business intelligence, you first need to apply some marketing concepts to your BI deployment. Fail to do this first and at best you will have zero tinge and at worst come across as a glorified technocrat trying to justify your existence.Promoting Your Business Intelligence Initiative, Cindi Howson, 8th October 2008.http//w ww.b-eye-network.com/view/8656.As any marketing guru would confirm, the success of any business depends on marketing. Marketing as a concept has to keep in wit various factors and has to be managed in a planned and strategic manner. In Promoting Your Business Intelligence Initiative, , 8th October 2008, accessed on 3rd Nov,2008,http//www.b-eye-network.com/view/8656. Cindi Howson, states the following Marketing is about focal point on what customers need so providers can build better products theyll actually use. Its the strategy that goes into the BI application before you begin touting it as your companys killer app.In common terms, business intelligence can be described as the sum total of factors, which help take major decisions in any business. These factors include customers, competitors, business partners, economic environment and internal operations. customers are the key to any business success. The entrepreneur must make it a point to keep the customers preferences in mi nd while designing a product. Again, geographical and cultural factors need to be given due importance while designing a product for a certain market. Business intelligence can be used to align businesses and products according to customers preferences. Business Intelligence is used to collect data from customers within the marketplace. Customer surveys and polls are tools to gauge